to help you become more SUCCESSFUL at small business management

As your business grows, you’ll need to scale up. With more tasks, more sales, and more customers, you need all the help you can get! Use these 9 essential growth tools to hack your business and surpass your competition.

I have put together a list of the most essential growth tools that every business should have in order to create awareness and build an audience to convert to more clients in the online space.

And that’s the end goal right? More clients and more revenue!

Competition is fierce in the online marketing industry especially for competing keywords that get a lot of traffic.

Much research goes in to find the right keywords to compete for, using the right tools and developing the right strategies.

Many things need to be taken into account, including the industry you operate within, the culture of your company, the image you want to portray and of course, the goals you want to achieve.

Content marketing isn’t condensed to one single entity; rather, it encompasses a whole range of services like the list listed outlined here as some examples.

Here are some of the best and essential growth tools out there, to help you grow your business that we also use here at BigThink Digital.

GOOGLE ANALYTICS

Tracking your metrics is a very essential part of growing any business, especially in the online space.

How do you know if your business is growing without tracking metrics?

Google Analytics measures the following:

The building blocks of Google Analytics reports are dimensions and metrics.

Dimensions are the attributes of your data, such as the city where traffic is coming from, the page you’re measuring, or the social media channel you’re evaluating.

Metrics are the quantitative measurements for those dimensions. For example, if you’re looking at how your ads are performing in Paris (the dimension), the 2,000 paid sessions you’ve recorded would be your metric.

Metrics and dimensions make up every single report in Google Analytics.

Google Analytics offers more metrics than any business can use. You can create customized reports that tell you exactly what’s working and what isn’t.

In short, Google Analytics helps you make decisions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even determine what types of content you need to be putting out there.

Google Analytics categorises data into the ABCs:

• Acquisition
• Behavior
• Conversions

Additionally, you can use it to break down your Audience & Real Time traffic.

Google Analytics is free, but there are also premium programs you can use if you want more options. By far though, one of the leading and essential growth tools you will use in your Business online.

EMAIL AUTORESPONDER

Setting up an email autoresponder is one of the most essential growth tools for your business in my opinion and many businesses are still not utilising this amazing platform.

Building an email list of prospects and clients could literally become one of the most valuable assets you will ever grow in your business.

An engaged email list can honestly help your scale your business to new heights you ever imagined.

You can use your email autoresponder platform to do more than just manage your list and send emails. Some things you can do include:

• Segmenting your subscribers and send different offers to different groups
• Tagging for different offers and interests
• Asking a question or running a survey to get feedback from your list
• Integrating with social media so that you’re sending your email subscribers there and your social media followers to your list
• Many platforms even have integrated upgrades to landing pages and webinar hosting

CONTENT MANAGEMENT SYSTEM

As your business grows online, you’ll have a great deal of content to create – blog posts, landing pages, websites, social media content, and more.

A content management system, or CMS, helps you manage all of it and a must on our list of the essential growth tools for your business online.

These programs also offer additional tools to help with content marketing. Popular low-cost platforms include WordPress, Squarespace, Weebly, and Wix to build your website which I like to call your online HUB.

Your website can truly become your home base and a place where you can drive traffic back to your best content, build your subscriber base and host your own videos.

ACCOUNTING SOFTWARE

Now will all the exciting strategies you will learn about the world of online marketing for your business, running the backend of your business ie. accounting/taxes will probably be the most boring, but unfortunately it has to be done.

The best way to manage all your invoices, payments, bank statements, gst and taxes is to start off on the right foot and invest in some accounting software.

For us here at Digiton Media, I have always been a lover of MYOB (Mind Your Own Business) there are many other great competing software systems on the market that are great also but I just like to stick to what I know and have used MYOB for all our businesses the past 15 years.

Other great platforms are XERO, Quickbooks, Freshbooks, Zoho Office suite etc

Bookkeeping is a skill not every business owner has and it can get more complex as your business grows but there are many tutorials online with all the leading software and pretty easy to learn.

Outsourcing and hiring a bookkeeper is another option to keep away the headaches of the paper trail.

CLIENT SERVICE AUTOMATION TOOLS

With more clients, you’ll spend more time on perfecting your client/customer service. If you can automate some of the routine tasks, this can help to free you up for more important things like your income producing activities.

CRM or Customer Relationship Management is a strategy for managing an organisation’s relationships and interactions with customers and potential customers. ACRM system helps companies stay connected to customers, streamline processes, and improve profitability.

Examples of these essential growth tools include a chat bot on your website (check out our integration of Facebook Messenger on this website) or an interactive FAQ. AgileCRM, LiveAgent, HubSpot, and NetSuite are good CRM programs.

When people talk about CRM, they might mean any of three things:

CRM as Technology: This is a technology product, often in the cloud, that teams use to record, report and analyse interactions between the company and users. This is also called a CRM system or solution.

CRM as a Strategy: This is a business’ philosophy about how relationships with customers and potential customers should be managed  

CRM as a Process: Think of this as a system a business adopts to nurture and manage those relationships.

SEO TOOLS

SEO tools, are marketing tools that help you manage your search engine optimisation.

SEO stands for Search Engine Optimisation which is basically optimising your website content for the search engines ie Google.

Optimising the articles and content on your website is actually a lot of work, from doing ‘on page’ SEO on each page or post to building backlinks from other sites back to yours to give your website more authority and move up the search pages in Google.

There are tools you can subscribe too or use that help us with our SEO strategies. They offer features such as insights, keywords, analytics, content management, research, and more, all in one package. Some good SEO tools include MOZ, SEMrush, and Ahrefs.

PROJECT MANAGEMENT SOFTWARE

If you have a team working with you, project management software can help keep you on track.

When building a big business online, more than likely if you don’t have employees to help do the online type of work you will need to hire a Virtual Assistant or Digital Marketing Agency for help.

Project Management Software is a program that integrates all of your systems, facilitates communication among team members, helps to set and reach goals, and manages busy schedules.

This is going to be a program that you will really find useful to keep track of all your projects and everything that needs to be done.

You can also assign tasks to team members and mark off checklists as all the tasks have been completed. You can also track your team members time and when they have been working.

Software programs include Wrike, Asana, Airtable, and Zoho Projects.

Personally I love Asana and you can start off using it for free for all the basic tools and it is also a great place to outline systems and processes. Asana is one of my essential growth tools that I use in my business every day.

The beauty about having systems and processes outlined in your Project Management Software is when you onboard new team members, they can go into the program and start working straight away.

SOCIA MEDIA MANAGEMENT

For the majority of businesses today, social media is an important part of growing and engaging in the marketplace. However, it can be a lot of work to juggle many social media profiles all at once.

Social media management programs allow you to put everything on one dashboard, and offer additional tools for research, automation, keyword optimization, and analytics. Hootsuite, Sprout Social, and Buffer are three of the most popular options.

These essential growth tools can allow you to create some content (a post) and post it out to many social media channels all at once, slightly automating the process.

ONLINE BOOKING SYSTEM

Online booking systems are essential growth tools for your business that allow clients to book, reschedule, and cancel appointments through a web interface.

When clients want to make an appointment, they go to your business’s website, Facebook page, or anywhere else the technology is supported, and choose an available date and time. It’s just like making a restaurant reservation online.

The difference, from the business’s point of view, is that restaurant booking systems work specifically for restaurants, whereas if you run a salon, medical office, or consulting firm, your needs will be quite different.

On the back end, you enter parameters about when people can book certain services, based on business hours you set as well as the times and dates that your staff or other resources are available.

The app also prevents double booking and over booking. Additionally, it gives you flexibility to block off times when certain services may be unavailable.

Say you run a personal training business and your leading personal trainer takes a two-week holiday. You can enter his days off in the appointment scheduling app ahead of time so that your clients won’t be able to book any personal training sessions with him time during the days that he’s away

Some popular Online Booking Systems include MindBody, GetTimely, Shedul, The Fork Manager, Acuity Scheduling, Appointlet, Calendly, SimplyBook.Me, Super Saas, Pike13 and Booksteam.

I hope this list of the 9 essential growth tools to scale your business helps you in your search, and with these tools, coupled with a ‘comprehensive business growth plan’, is exactly what you need to achieve your growth goals and to scale your business faster.

Wondering how to go about the planning you need to get started?

If so, I’m offering a full comprehensive coaching program on growing your business strategically step-by-step online. We can offer done-with-you or done-for-you options.

These options will guide you with either our ‘one on one’ or ‘group’ coaching by packaging up your own knowledge, skills and expertise to create a more automated system creating a 6-7 Figure Business.

I literally hold your hand and walk you through the process and we will be implementing most of these essential growth tools as we work together to scale your business. If you would like to learn more, simply make your booking below at a time that suits for your FREE 30 minute strategy call.

BOOK STRATEGY CALL

the secret to MAKING MONEY online

I meet and partner up with so many marketers from around the world and almost the majority of online marketers know the value in list building, there are many other types of marketers who don’t realise it’s power.

There are some marketers who don’t yet understand the importance of list building especially in the offline Network Marketing Industry because many Leaders have not yet adopted this strategy themselves.

Building a list ensures that you have an audience to talk to whenever you have something of value to share, whether that is a training, webinar or products and services to sell.

For example, in the Network Marketing Industry, if a Top Leader were to leave the company he was involved with he would more than likely leave his Team behind. But if he had a list, he could leverage this list of contacts to continue to market his new or existing products and services too whether he was still involved with a Network Marketing Company or not.

Now, I don’t simply mean some random lists of contacts scribbled on pieces of paper or recorded on an excel spreadsheet on his computer. I mean an organised list that he has been regularly keeping in contact with throughout the course of his business building.

if I don’t know what a LIST is?

A list is nothing more than contact information including names, email addresses and sometimes phone numbers of people who are interested in what you have to offer. So how do you get people to give you their contact information? By offering them something that is valuable to THEM. Something that they feel is worth exchanging their email address for.

Once upon a time  in the earlier internet days it was much easier to get people to give you their email address. The problem is today that so many people are completely bombarded with information and emails into their inbox each and every day.

More and more people are aware of the offers online and commonly give a bogus email address or a secondary address they rarely check. With the extreme popular use of smart phones now, more and more people are opting in via their mobile phones which means you have to keep your website and optin pages up to date and responsive to mobile technology.

Many Marketers now offer what is called as a Lead Magnet, Freebie, Freemium. These are all words for basically a free give-a-way in exchange for your email address.

These lead magnets could come in the form of a video series, pdf, ebook, slideshow, checklist or worksheet etc

In order to be successful at list building you must know who your audience is or another way of saying it you target market. You must understand what their struggles are, and offer them a solution to their problems.

For instance, if your audience is work-at-home mums, then you need to know what they struggle with. Perhaps it’s time management, or finding legitimate work-at-home jobs or opportunities.

Maybe it’s finding solutions to preparing nutritious meals for their families. Whatever problem you decide to hone in on, make sure you offer them the solution they are searching for.

Now obviously these solutions have to be related to the niche website you are writing and promoting.

A stressed out mom who works from home with a couple of kids running around who comes across your content offering her free valuable solutions to her problems, will be more than willing to give you her email address in exchange for your knowledge.

If you present yourself and your content in a way that she can identify with; a working mother, she will connect to you more than she would someone in a business suit with their arms crossed.

So, in these situations when people are really seeking out a solution and they  come across the exact person they are looking for that they feel can help them, then they will readily give you their email address because they will relate to you that you could be the very person to help them.

It is critical to know who you are speaking to in order to build a list. But more importantly, you want to build a responsive list. Therefore, you want to hang out in places where these mums frequent, whether that is online or offline. It could even be places like social media or forums.

Another idea is starting your own facebook group, not only to help your list building strategy, but to also get to know your followers and engage with them. Answer questions, be helpful, offer value and be a person of Authority.

Be Social when list building, you can even interact with your audience throughout your emails. Ask a questions and see how many replies you can get.

list building STRATEGIES you could consider

Your list comes into play with your Internet Marketing business very smoothly, because now as you blog about the issues that work-at-home mums face, and offer valuable resources and solutions, now you can send your blog posts directly to the mums who are interested in what you are talking about. So your list is your ready-made customers.

We market daily or at least weekly to the audience on our list by using an Autoresponder.

This is basically a management program where we house our list and have the tools to send our broadcasts or follow up sequence emails to our audience whenever we want. The follow up sequences can be set up on autopilot, now you can see the power because you can be marketing to your list even when you are away from your office.

Once you have a list, whether it is just a couple of people, hundreds or thousands, you now have an audience whom you can talk to and share information, as well as sell your products and services too.

It becomes an on-going relationship, not just a hit and run. So your list building only serves to enhance and grow your online business. Just think about who you want to talk to, and what you want to talk about.

Keep in mind first and foremost, what your audience struggles with, and offer them the solution. If you do this, then your list will stay with you for a long time to come, and your bank account will thank you for it.

If you are ready to develop yourself, your business and your life into what you desire and start list building today… then contact us and see how we can help you!

to the RIGHT audience?

Your business exists to solve your customers’ problems. If you can do that effectively and in a unique way, you’re guaranteed to see your business grow and increase in revenue. However, if you miss the mark, you won’t see the business growth you want.

So how do you know if you’re marketing to the right audience so you can scale your business?

of all good marketing is the CLIENT AVATAR

Everything revolves around your customer avatar. A customer avatar is a description of a single person who is the ideal target audience for your marketing. This is the person who your product or service is the perfect match for.

Even if you’ve already identified your defined avatar, remember that it’s a work in progress. From time to time, you have to look at data and update your avatar to make sure you’re still marketing to the right audience in the right way.

Once you have a solid idea of who your customer is, ask yourself, “Does my offering help them to solve a specific problem?” The best products and services are those that save time with shortcuts, save on money, or hours of work.

is the KEY

Another way to tell whether you’re marketing to the right audience is to seek customer feedback. Keep lines of communication with your audience open and interact with them wherever possible to gain an understanding of how they view your company and its services.

There are many methods for getting feedback from your customers. You can run surveys on social media, hold focus groups through webinars, interact in social media groups, and reach out to customers individually at key points in the buying cycle.

Another idea is too ask for a reply in your email marketing campaigns. This will also engage your subscribers and build a further relationship with them and help them realise that you actually are there to help and add value.

If you listen well to your audience, they’ll tell you exactly whether your products and services are a good match for them and once you grow a long list of excited customers they will automatically refer your product or service to their friends and families.

TIPS ON TARGETING YOUR MARKET

Segment Your Market. You might have different offerings for different categories of audience members. In this case, it might help to segment. You can create two or more customer avatars and market your products accordingly. You can also tag and segment in your autoresponder when running your email marketing campaigns.

Narrow It Down. You may face issues because your avatar is too broad. Don’t be afraid to be specific. The more you can narrow each segment down to one individual, the more focused your marketing will be.

Try Different Channels. You may have the right market but you’re using the wrong channels to reach them. Find out how your audience likes to discover new products and services and where they hang out online. Invest in marketing in these channels.

For example if you have a product that is visual then Instagram and Pinterest would be great platforms to hang out. Facebook I feel is a one for all now that they have brought in heavily the introduction of videos and images.

WORK WITH A CONTENT MARKETING STRATEGIST

Your business can’t be all things to all people, nor should it be. Instead, you should focus your energy on only those people who need your product or service.

Want to check if you are marketing to the right audience and learn how to grow your business in easy-to-follow steps?

Book in a FREE Discovery call so we can discuss your coaching or consulting needs today and start achieving your goals as soon as possible.

Have you joined our Facebook Community yet?

your VIRTUAL ATM

Did you know that sending out emails to your prospective customers/current customers can be the most intimate marketing medium there is?

It’s actually far better to get one email address than 10 likes on your Facebook Fanpage.

The power of email marketing is that you have the opportunity to get a person’s permission to drop something into their inbox at any time you like and literally allow your email marketing efforts to become your very own business ATM automated machine.

Wow! Now doesn’t that sound great?

It is actually, but although it sounds easy, writing compelling and effective emails is an art and a skill that will serve you well if you take the time to learn how.

when WRITING an email

• Captivating and Compelling Subject Line
• Personality Driven Email Body that makes an Impact
• Bullet Points, Attention Getters etc
• Simple and Clear “Call to Action”

The subject line is the digital version of an attention-grabbing envelope in traditional mailbox marketing.

People get more aggressive about deleting emails on a Monday morning so keep this in mind when sending out your broadcasts.

Did you know that many people actually check through their emails with their fingers resting on the ‘delete’ key? I know I do, and many other people do too.

Your subject line must be compelling enough to stop the person from clicking DELETE and prompt them to open and read the rest of the email.

One of the best ideas is to create a unique email address to compile and save all the emails you subscribe to.

This is an awesome idea if you are following other gurus and influential businesses from your industry that you learn from as mentorship.

Take notice of their subject lines, and the things they say that make ‘you’ open their email, even move these into a ‘subject line’ folder in your inbox to save as an idea bank.

Watch their language, the way they structure their emails, and how they weave in their call to action. In the marketing world, we call these CTA’S.

for your EMAIL marketing

EMOTION

• Anger, Curiosity, Surprise, Humour
• “This ticks me off”….. (rant enclosed)
• “I hate it when this happens”….. (open up)
• “This will be the funniest story you will hear today”
• “You might as well just set fire to your bank account”
• “Someone just asked me a silly question”
• Then he looked at me and said “I’d rather you punch me in the face”
• “This is the weirdest video you will see this week”
• “Rich people suck”

CONTENT INDICATOR

• Tells the prospect what is in the email
• Live at 9pm – “How to get more Leads”
• VIDEO – I shot this from my balcony while living the Lifestyle
• PIC – Would you like your inbox to look like this?
• BLUEPRINT – How to earn $3000/Day with no phone
• Re: Your Login Instructions
• “Want to drop into a Mastermind Leadership Call?” (Monday Call)

RELEVANCE

• Current Events – Time of Day
• “Are you still up?” – sent late at night
• “It doesn’t matter who gets elected, here’s why” – (election time)
• “How to make the New Year better than the last”
• “Newsweek Magazine is run by Morons, check this out”
• “Why you should NOT shop at Wal-Mart if you want to be rich”

LISTS CAN BE CAPTIVATING HEADLINES

• People love ‘top 10’ or ‘top 5’ etc
• “The top 5 screw-ups to avoid in a home business”
• “10 ways the wealthy think differently from average people”
• “If you asked me the one thing to do to become wealthy”
• “my favourite 3 methods of creating an avalanche of leads”
• “what do Donald Trump, Richard Branson & Bill Gates all have in common?”

Have a think about the types of subject lines YOU would open. Now obviously these are just examples and have to fit into your own niche or industry, but to know if your subject line is good, check out your open rate in your Autoresponder Software.

Don’t be afraid to be bold in your emails.

You attract people to you by the way you are, your personality style, and keeping things real and authentic.

THE BODY OF THE MESSAGE IN YOUR EMAILS

Your job in the body of your email message is to get your reader to take one single ACTION.

Your emails are not about presenting, explaining and convincing. It’s all about make one simple action very attractive to your subscriber.

The action can be one of many things.

Not every email has to be a sales email, you want to also give a lot of value to your subscribers but if you want to increase the sales in your business.

you definitely need to cash in on your email marketing efforts and present an offer every few emails.

Your ‘call to action’ could be several things:

• Click to a informative video or Facebook live
• Click to enroll in a webinar/webclass
• Click to buy a product
• Click to take advantage of a great discount or bonus
• Click to download a coupon
• Click to read your latest blog post
• Click to follow your social pages
• Click to sign up for an Event
• Click to leave you a review or testimonial (if they have purchased before)
• Click to sign up for your online course
• Click to join a challenge or competition etc
• Click to read more related posts on a certain topic you are discussing
• Click to download a freebie you are giving away

There are so many offers and that list does not exhaust them all.

When you are writing the message in your emails, think of the entire body is to do one thing, and that is to point your reader in the right direction.

Don’t add several links and confuse your reader (unless the link is the same) and make sure it is prominent. You need to actually TELL your reader what to do and be their guide.

People love stories, so if you can master this skill and tell stories throughout your emails then you will get avid fans excited to read your next email and have great open rates.

Stories grab people’s attention at an emotional level. Even if you are sending a straight pitch, deliver it wrapped up in some type of story or a personality-driven message.

The biggest mistake in your email marketing efforts is if you are NOT telling your reader what to do.

You HAVE to ask for the SALE!

A great presentation is nothing if you don’t CLOSE THE SALE. Having a clear CALL TO ACTION is imperative, I can’t say this enough.

Don’t assume people know what to do, be their guide and lead them in the right direction.

A FEATURE is something about you, your company, your product, your service, the opportunity you might be promoting, etc

A BENEFIT is something your prospect gets in return by using your company, product, service, or opportunity.

Be in tune with people’s needs and desires. Most people are definitely thinking to themselves ‘What’s in it for me?”

A big downfall with many corporate websites and presentations is that many haven’t been created by someone with marketing experience because the main focus is on themselves and based on features with no benefits to the consumer.

Customers are definitely interested in the benefits to them. They will justify their purchases through the features, but the benefits are what get their attention first, not the features.

EXAMPLES OF FEATURES

• “Our Company is debt free and operates in 150 Countries around the World”
• “We have a 200,000 square metre warehouse in Australia”
• “Our Multivitamin contains 14 different anti-oxidants”
• “We use a 128-bit encrypted shopping cart system”

EXAMPLES OF BENEFITS

• You can have people from all over the world paying you 24 hours a day”
• “You’ll always to able to get your products anytime you want them, no back-ordering required”
• “You’ll lose weight, feel great and look sexy”
• “You can safely place your order online instantly”

EXAMPLES:

• “Hey, you’ll never run out of product because we have a 200,00 square metre warehouse”
• “Hey, you can make money 24 hours a day around the clock because our company has an automated sales system that is making money on your behalf”
• Did you know, you can build up protection in your body much quicker because our multi-vitamin supplement contains 14 different anti-oxidants?”

your Archetype?

If you had to characterise your description in 10 words, what would it be?

Who are you to your prospects and customers?

This is a great question to ask and the personality type that people will perceive once you put yourself out there online.

How do you want your subscribers to think of you when they read through your emails?

Are you?

• Mr Professional
• The busy working mum
• Mr Credibility
• The laid back surfer dude
• An ex-addict turned super hero
• The unpredictable anti-guru
• The rags to riches entrepreneur
• The super Dad
• Mrs Creative always full of new ideas

So you get the picture right?

The main thing is you have to be YOURSELF and keep true to who you really are. You cannot model yourself off someone else that you follow, you can never keep that persona up.

You can be the most powerful ‘you’ that exists, nobody else can ever be you!

Be proud of who you are and what you stand for, and show up in your subscriber’s inbox being that person.

GET GREAT RESULTS BY ‘LEGALLY’ STEALING HOLLYWOOD’S BEST STORIES

Many people in business usually have some type of back story as to why they started their business or if you are coaching others, you’ll more than likely have your own story of why you started in that industry.

People love stories and to learn more about who you are throughout your email marketing campaigns. Let people know your back story, especially if you have gone from zero to hero.

In my case, after working hard for almost 30 years and being mortgage free by the age of 33, my ex-husband and I lost literally everything after the recession in 2009 and were left with a broken marriage, 7 children, and over $100,000 worth of debt.

Then after 8 years of struggle and many late nights and loads of learning, I took my new skills as a single mother and quit my job in 2017 to work from home full time offering digital marketing consulting services and coaching (absolutely true story and that’s just a short summary)

HERE ARE SOME EXAMPLES:

• “hometown boy makes good”
• “us vs them” – ATO tax advantages etc, home business owners vs employers etc (we want to be in the ‘us’ group)
• “the underdog” – failure is not an option
• “the hero’s journey” – super hero movies, gift super talent, obstacles etc then win the day
• “reluctant hero” – amageddon movie
• “rags to riches”

Use the Bucket Brigade Effect which is an old school copywriting tactic to keep people reading sales letters, so that your readers will be drawn to read your entire email.

• Use hypnotic language that makes and impact
• Use Bold Type (but sparingly)
• Highlighting (but less is more)
• Writing in chunks
• Attention grabbers (i.e row of asterisks etc)
• Bullet points
• Embedded graphics
• Video thumbnail (click to watch)

Pictures and Videos are instant attention getters, also embed screenshots of social proof, reviews, testimonials etc

WHAT IS YOUR AUTHENTIC VOICE?

• How you come across
• How easy are you to read?
• What is your emotional posture?

All of these factors above, need to be authentically YOU.

It’s Okay to just be where and how you are, you’re mood, just be you because that is your emotional posture at that moment of writing the email.

You’ll never go wrong being yourself, as long as you are being the most powerful YOU. Remember that your audience is attracted to you for those reasons.

HOW DO YOU COME ACROSS IN YOUR EMAILS?

Assume Rapport i.e instead of saying “Hey it’s ……… “your full name” bla bla

Be friendly, and say something like “Hey it’s “first name” etc

Don’t feel like you have to be so formal, even talk about your day-to-day life and mention friends and family members, etc

Don’t try to impress anyone or use jargon. Keep it simple and try to use everyday words without confusing your readers or newbies with technical industry terminology.

Just act like you are writing to a good friend.

UNSUBSCRIBERS TO YOUR EMAILS

Don’t let unsubscribers affect your mindset or prevent you from continuing with your email marketing efforts.

Actually, it’s a statistic that the more emails your send out, the more unsubscribes you may get BUT the more money you can actually make.

BROADCASTERS vs AUTORESPONDERS

Use autoresponders as a foundation for your outgoing communication.

Autoresponders are when you have pre-written emails set to be triggered and sent automatically (even while you sleep!)

Bear in mind though, that although our goal is to automate as much of our email marketing as we can, they are NOT a replacement for you showing up in your business with powerful communication.

Now this is where Broadcasting comes in.

Broadcasting is when you log into your Autoresponder Platform and write an email at a particular time that you might send out that day (and not automated)

Broadcast to your list every day if you are really serious about your email marketing efforts. If you can’t manage this, at least every alternate day or three times per week.

Write content that comes from the heart, things you are thinking, new creative ideas you want to share, current events, breaking news, etc and don’t just rely on your generic pre-written emails.

The only way to get great at your writing skills is to practice, tweak and learn as you go.

When you send out broadcast emails regularly, you are putting yourself on the same level as most of the other top earners online and what they are doing daily. You will be elevating yourself on the same playing field as them.

FINAL THOUGHTS TO CONSIDER

Generating traffic (people) online creates leads NOT sales. It’s effective communication that eventually leads to the sale.

• If you have leads sitting in your Autoresponder then you’ve got potential money $$$ – You just have to go and communicate and cash in.
• There is massive value in being consistent with your email marketing over a long period of time. Not always by offering a lot of different types of things. Be consistent in what you are offering to that list, which is a great reason to build out multiple email lists for different offers.
• Focus is really the number one key and the golden rule. You will 10x your Revenue just by focusing and not being all over the place.
• Build up a loyal following with your emails. Offer tons of value and give, give, give!
• Be focused on the message and people will love you for it and eventually do business with you.

Now after reading through all of this, you might be feeling like wow! A little overwhelmed and realising there is actually so much involved in Email Marketing.

But like everything marketing, if you are going to do something well then do it right!

However, here at BigThink Digital we specialise in Email Marketing and can set up everything for you to get you on your business-to-customer journey.

Engage Your Audience With Content Marketing Strategies

Words that sell or in the online marketing world otherwise known as ‘Copy’ is the most crucial piece of content to start your prospect on their buying journey.

Your branding and the way you present yourself online are vital as many prospects do their research before clicking the ‘buy now’ or ‘book a call’ button.

Content marketing not only gives you personal credibility but can make you an instant authority in your niche (industry) and presents you and your expert business as experts in your field.

You create credibility around your brand and position yourself as an influential thought leader in your industry.

By creating compelling content, you create curiosity, and awareness and engage an audience who will want to know more about your products and services and build trust so they can work with you or buy from you.

But how exactly do you do this?

Well, it does take some digital marketing knowledge, so you’ll need to be prepared to invest some time in learning more about online marketing and content creation.

You have two options: You can either do the 10,000 hours of learning like we have to learn this yourself or hand your content marketing strategies over to an agency like us so you can free up time to focus on building your business.

 a content MARKETING strategy?

Competition is fierce in the online marketing industry especially for competing keywords that get a lot of traffic.

Much research goes in to find the right keywords to compete for, using the right tools and developing the right strategies.

Many things need to be taken into account, including the industry you operate within, the culture of your company, the image you want to portray and of course, the goals you want to achieve.

Content marketing isn’t condensed to one single entity; rather, it encompasses a whole range of services like the list listed outlined here as some examples.

• Blogs
• Social Media
• Videos
• Infographics
• eBooks
• Lead Magnets
• Podcasts
• Downloadable Data Sheets
• Email Marketing
• Press Releases
• Amplification
• Other Media

 with CONTENT MARKETING?

Curating high-quality content can help you grow your business exponentially.

The goal is to grow your brand and your presence online and gain recognition and credibility among your community and audience.

However, not only will you gain a better presence in your industry but also make so many more meaningful and genuine connections with readers, subscribers, followers, customers and more…

WILL CONTENT MARKETING HELP YOUR SEO?

SEO (which means Search Engine Optimisation) is literally when you optimise your content on your website for example so it can be found in the search engines (ie: Google)

Your content marketing strategy is crucial to achieve successful SEO as this will help your content get found online, create engagement, and awareness, and result in more clients and sales.

Another great bonus of SEO is getting your website found more organically (meaning people stumbling across it via links etc) rather than actively seeking it out.

Organic traffic means FREE traffic coming into your website without paying for advertising.

It’s true however that there is no such thing as FREE in the content marketing world because we have to trade our time for money to build the content. (Either your time or the leverage of someone else’s.)

That time will become invaluable though because once you have a great performing piece of content on the internet that generates a lot of organic traffic, you can make money on autopilot for many years to come.

It really does become your best investment.

WORK WITH A CONTENT MARKETING STRATEGIST

Here at BigThink Digital we do our research!

We use expert writers and leading tools in the industry to develop high-converting content with the right calls to action. We add eye-catching graphics or infographics or videos etc to make the content more engaging.

You can literally spend hours if not days crafting the right piece of content, optimising it for SEO, creating graphics or videos, etc, and hitting publish.

Let us do all the hard work and spend the time while you do what it is that you do best!

And that’s running your expert business.

BOOK STRATEGY CALL