the secret to MAKING MONEY online

I meet and partner up with so many marketers from around the world and almost the majority of online marketers know the value in list building, there are many other types of marketers who don’t realise it’s power.

There are some marketers who don’t yet understand the importance of list building especially in the offline Network Marketing Industry because many Leaders have not yet adopted this strategy themselves.

Building a list ensures that you have an audience to talk to whenever you have something of value to share, whether that is a training, webinar or products and services to sell.

For example, in the Network Marketing Industry, if a Top Leader were to leave the company he was involved with he would more than likely leave his Team behind. But if he had a list, he could leverage this list of contacts to continue to market his new or existing products and services too whether he was still involved with a Network Marketing Company or not.

Now, I don’t simply mean some random lists of contacts scribbled on pieces of paper or recorded on an excel spreadsheet on his computer. I mean an organised list that he has been regularly keeping in contact with throughout the course of his business building.

if I don’t know what a LIST is?

A list is nothing more than contact information including names, email addresses and sometimes phone numbers of people who are interested in what you have to offer. So how do you get people to give you their contact information? By offering them something that is valuable to THEM. Something that they feel is worth exchanging their email address for.

Once upon a time  in the earlier internet days it was much easier to get people to give you their email address. The problem is today that so many people are completely bombarded with information and emails into their inbox each and every day.

More and more people are aware of the offers online and commonly give a bogus email address or a secondary address they rarely check. With the extreme popular use of smart phones now, more and more people are opting in via their mobile phones which means you have to keep your website and optin pages up to date and responsive to mobile technology.

Many Marketers now offer what is called as a Lead Magnet, Freebie, Freemium. These are all words for basically a free give-a-way in exchange for your email address.

These lead magnets could come in the form of a video series, pdf, ebook, slideshow, checklist or worksheet etc

In order to be successful at list building you must know who your audience is or another way of saying it you target market. You must understand what their struggles are, and offer them a solution to their problems.

For instance, if your audience is work-at-home mums, then you need to know what they struggle with. Perhaps it’s time management, or finding legitimate work-at-home jobs or opportunities.

Maybe it’s finding solutions to preparing nutritious meals for their families. Whatever problem you decide to hone in on, make sure you offer them the solution they are searching for.

Now obviously these solutions have to be related to the niche website you are writing and promoting.

A stressed out mom who works from home with a couple of kids running around who comes across your content offering her free valuable solutions to her problems, will be more than willing to give you her email address in exchange for your knowledge.

If you present yourself and your content in a way that she can identify with; a working mother, she will connect to you more than she would someone in a business suit with their arms crossed.

So, in these situations when people are really seeking out a solution and they  come across the exact person they are looking for that they feel can help them, then they will readily give you their email address because they will relate to you that you could be the very person to help them.

It is critical to know who you are speaking to in order to build a list. But more importantly, you want to build a responsive list. Therefore, you want to hang out in places where these mums frequent, whether that is online or offline. It could even be places like social media or forums.

Another idea is starting your own facebook group, not only to help your list building strategy, but to also get to know your followers and engage with them. Answer questions, be helpful, offer value and be a person of Authority.

Be Social when list building, you can even interact with your audience throughout your emails. Ask a questions and see how many replies you can get.

list building STRATEGIES you could consider

Your list comes into play with your Internet Marketing business very smoothly, because now as you blog about the issues that work-at-home mums face, and offer valuable resources and solutions, now you can send your blog posts directly to the mums who are interested in what you are talking about. So your list is your ready-made customers.

We market daily or at least weekly to the audience on our list by using an Autoresponder.

This is basically a management program where we house our list and have the tools to send our broadcasts or follow up sequence emails to our audience whenever we want. The follow up sequences can be set up on autopilot, now you can see the power because you can be marketing to your list even when you are away from your office.

Once you have a list, whether it is just a couple of people, hundreds or thousands, you now have an audience whom you can talk to and share information, as well as sell your products and services too.

It becomes an on-going relationship, not just a hit and run. So your list building only serves to enhance and grow your online business. Just think about who you want to talk to, and what you want to talk about.

Keep in mind first and foremost, what your audience struggles with, and offer them the solution. If you do this, then your list will stay with you for a long time to come, and your bank account will thank you for it.

If you are ready to develop yourself, your business and your life into what you desire and start list building today… then contact us and see how we can help you!

to the RIGHT audience?

Your business exists to solve your customers’ problems. If you can do that effectively and in a unique way, you’re guaranteed to see your business grow and increase in revenue. However, if you miss the mark, you won’t see the business growth you want.

So how do you know if you’re marketing to the right audience so you can scale your business?

of all good marketing is the CLIENT AVATAR

Everything revolves around your customer avatar. A customer avatar is a description of a single person who is the ideal target audience for your marketing. This is the person who your product or service is the perfect match for.

Even if you’ve already identified your defined avatar, remember that it’s a work in progress. From time to time, you have to look at data and update your avatar to make sure you’re still marketing to the right audience in the right way.

Once you have a solid idea of who your customer is, ask yourself, “Does my offering help them to solve a specific problem?” The best products and services are those that save time with shortcuts, save on money, or hours of work.

is the KEY

Another way to tell whether you’re marketing to the right audience is to seek customer feedback. Keep lines of communication with your audience open and interact with them wherever possible to gain an understanding of how they view your company and its services.

There are many methods for getting feedback from your customers. You can run surveys on social media, hold focus groups through webinars, interact in social media groups, and reach out to customers individually at key points in the buying cycle.

Another idea is too ask for a reply in your email marketing campaigns. This will also engage your subscribers and build a further relationship with them and help them realise that you actually are there to help and add value.

If you listen well to your audience, they’ll tell you exactly whether your products and services are a good match for them and once you grow a long list of excited customers they will automatically refer your product or service to their friends and families.

TIPS ON TARGETING YOUR MARKET

Segment Your Market. You might have different offerings for different categories of audience members. In this case, it might help to segment. You can create two or more customer avatars and market your products accordingly. You can also tag and segment in your autoresponder when running your email marketing campaigns.

Narrow It Down. You may face issues because your avatar is too broad. Don’t be afraid to be specific. The more you can narrow each segment down to one individual, the more focused your marketing will be.

Try Different Channels. You may have the right market but you’re using the wrong channels to reach them. Find out how your audience likes to discover new products and services and where they hang out online. Invest in marketing in these channels.

For example if you have a product that is visual then Instagram and Pinterest would be great platforms to hang out. Facebook I feel is a one for all now that they have brought in heavily the introduction of videos and images.

WORK WITH A CONTENT MARKETING STRATEGIST

Your business can’t be all things to all people, nor should it be. Instead, you should focus your energy on only those people who need your product or service.

Want to check if you are marketing to the right audience and learn how to grow your business in easy-to-follow steps?

Book in a FREE Discovery call so we can discuss your coaching or consulting needs today and start achieving your goals as soon as possible.

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