Engage Your Audience With Content Marketing Strategies

Words that sell or in the online marketing world otherwise known as ‘Copy’ is the most crucial piece of content to start your prospect on their buying journey.

Your branding and the way you present yourself online are vital as many prospects do their research before clicking the ‘buy now’ or ‘book a call’ button.

Content marketing not only gives you personal credibility but can make you an instant authority in your niche (industry) and presents you and your expert business as experts in your field.

You create credibility around your brand and position yourself as an influential thought leader in your industry.

By creating compelling content, you create curiosity, and awareness and engage an audience who will want to know more about your products and services and build trust so they can work with you or buy from you.

But how exactly do you do this?

Well, it does take some digital marketing knowledge, so you’ll need to be prepared to invest some time in learning more about online marketing and content creation.

You have two options: You can either do the 10,000 hours of learning like we have to learn this yourself or hand your content marketing strategies over to an agency like us so you can free up time to focus on building your business.

 a content MARKETING strategy?

Competition is fierce in the online marketing industry especially for competing keywords that get a lot of traffic.

Much research goes in to find the right keywords to compete for, using the right tools and developing the right strategies.

Many things need to be taken into account, including the industry you operate within, the culture of your company, the image you want to portray and of course, the goals you want to achieve.

Content marketing isn’t condensed to one single entity; rather, it encompasses a whole range of services like the list listed outlined here as some examples.

• Blogs
• Social Media
• Videos
• Infographics
• eBooks
• Lead Magnets
• Podcasts
• Downloadable Data Sheets
• Email Marketing
• Press Releases
• Amplification
• Other Media

 with CONTENT MARKETING?

Curating high-quality content can help you grow your business exponentially.

The goal is to grow your brand and your presence online and gain recognition and credibility among your community and audience.

However, not only will you gain a better presence in your industry but also make so many more meaningful and genuine connections with readers, subscribers, followers, customers and more…

WILL CONTENT MARKETING HELP YOUR SEO?

SEO (which means Search Engine Optimisation) is literally when you optimise your content on your website for example so it can be found in the search engines (ie: Google)

Your content marketing strategy is crucial to achieve successful SEO as this will help your content get found online, create engagement, and awareness, and result in more clients and sales.

Another great bonus of SEO is getting your website found more organically (meaning people stumbling across it via links etc) rather than actively seeking it out.

Organic traffic means FREE traffic coming into your website without paying for advertising.

It’s true however that there is no such thing as FREE in the content marketing world because we have to trade our time for money to build the content. (Either your time or the leverage of someone else’s.)

That time will become invaluable though because once you have a great performing piece of content on the internet that generates a lot of organic traffic, you can make money on autopilot for many years to come.

It really does become your best investment.

WORK WITH A CONTENT MARKETING STRATEGIST

Here at BigThink Digital we do our research!

We use expert writers and leading tools in the industry to develop high-converting content with the right calls to action. We add eye-catching graphics or infographics or videos etc to make the content more engaging.

You can literally spend hours if not days crafting the right piece of content, optimising it for SEO, creating graphics or videos, etc, and hitting publish.

Let us do all the hard work and spend the time while you do what it is that you do best!

And that’s running your expert business.

BOOK STRATEGY CALL